Always state what you want to be understood as the truth, even if it is not.
Example: “If you like your health plan, you can keep your health plan.”
The more you argue that something is true, the better your chance to convince the other person, or at least to break down their own conviction that they are right. Remember, “The wheel that squeaks the most gets the grease.” The point here is not whether you are right or wrong, you must always give the impression that you are right. Never agree that you may be wrong. If necessary, claim to be open to other options, while knowing that you will never change your mind. Say that something is, even if it is not, and say something is not, even if it is. Sound confident when you make your argument. Confidence makes people feel that you believe what you are saying, and that may be enough to convince them to agree with you. Even if they do not completely agree with you, you may keep them from joining with the opposition.
If your opponent makes a good point, laugh at them so that it seems they are just being silly.
The more you laugh, the better chance you have of making your opponent look bad in front of his own audience, or at least giving that impression. Make statements of derision regarding their views. The more you ridicule the opposing view, the more you imply the correctness of your own. If in public, you do not even have to laugh aloud, just smirk. The goal is to make your opponent look silly.
Never let your opponents complete a whole thought when speaking.
If possible, without if hurting your own credibility, interfere and argue, and then apologize for interfering. It is easier to ask for forgiveness, than to ask for permission. When your opponent interferes you, point out their “rude” and “unfair” behavior. Image is everything. People, in general, hate bullies. Make your opponent look like the bully, and make yourself look like the victim. This will cause those who are undecided to lean more to your side than the opposition’s. Allowing the opposition to voice complete thoughts can work against you. If you argue over their statements, even with just a word here or there, this should sufficiently distract the listeners from unconsciously understanding, and therefore agreeing with, your opponent.
When you do not have enough facts and data to defeat the arguments of your opponent, attack him or her personally.
This way you can distract them from their point, and cause them to go on the defense. This will make them look weak, so therefore their argument looks weak as well. Questions like, “Have you stopped beating your wife?” (As an example), should be used as often as possible. A question like this one is hard to answer. Either way the responder remains a bad person. Never accuse someone of something which can be proven false, but always use the power of the question. We all have rights to our “opinions” right?
Lie. Yes, lie, but make the lie believable.
It is quite difficult for someone to defend against or argue a lie that is presented well. As long as your opponent is trying to argue the lie, they are distracted from making positive arguments on behalf of their interests. It will be important to make your lies plausible. Lies keep you from having to provide evidence, and serve to keep your opponent distracted from the issue at hand. As an example, regarding the Republican Party, always accuse them of intending, and doing, whatever will serve to distract the public from that Party’s real agenda. In that instance, if the Republicans try to pass a law in favor of national security which touches on the issue of immigration, publically proclaim that they are in fact attacking Latinos because they are racists who want to keep America white. Remember, it will be your opinion, you don’t have to prove opinions.
Repeat the lie as often as possible.
If a lie is repeated often enough, the public is more likely to start believing it. Especially if we can get famous people to repeat it. The more popular the person repeating the lie, the more truthful it will sound. Even if someone counters the lie with truth, do not admit the lie. Obama uses this strategy effectively. He has lied over and over. When proof surfaces that he lied, he just argues the lie some more. Use this tactic along with number 2 above or 8 below.
Play the victim.
When your argument starts to fail, or when your opponent begins to gain ground, become the victim. Complain and whine about the bad behavior of those with opposing perspectives. Blame your opponent’s side of anything that will confuse the issue, or at least be such as to distract your opponent enough to start arguing about your complaint instead of the real issue. Claim that they are attacking you personally, even if it is obvious that they are not. This will turn the discussion away from the issue and onto the opposition having to defend themselves. If possible, use real tears. The public is swayed by people who cry. Crying will make you look like the victim, and them like the bullies.
If you tell people bad things about the other side, and they don’t hear a valid argument against your statements, those who hear your remarks are more likely to agree with you. Tell jokes about them, laugh at their misfortunes and bad judgment. Take every opportunity to ridicule them and make them the butts of every joke. On the contrary, publically decry any ridicule on their part. This will serve to give the impression that the opposition are a bunch of bullies, with even worse character.
Example: “I will close Guantanamo Bay within a year.”
The question is not whether you can actually keep the promise, the aim is to convince people that you have every intention of keeping the promise. Keep in mind to prepare your argument for when the promise is not kept. Identify ways of blaming the opposition for your failure to keep the promise. The public must be led to believe that you are really trying to do something in their favor, and that the opposition wants to stop you from achieving the same. This will give the impression that you are on the public’s side and that the opposition is their enemy. You will notice that the opposition does not make many promises, usually it is because they realize they may not be able to keep them. In your case use this. Speak of how they are unwilling to make commitments for positive change for the future. And, when they make a promise and do not keep it, regardless of possible valid reasons, point out how they misled the public and never intended to keep their word.
Remember, “The enemy of my enemy is my friend.”
Your goal is not to side with the public, nor to have them side with you. The goal is to have them become the enemy of your enemy. This way you can give the public the impression that they have a “friend,” when in truth you just want to use them to achieve your own agenda. They might even thank you, thinking you are on their side. The numbers for your side are not great, so you need to give the impression that they are much larger than in reality. The more people you can convince to become “enemies” of your “enemy,” the larger your numbers will seem. And, the bigger the number of people who appear to agree with you becomes, the more right you will appear to be.
Use body language to make fun of your opponent.
When your opponent is making a good point that is hard to refute, make facial gestures. Roll your eyes, yawn, lower and shake your head sideways, or just close your eyes and grimace as though you have a headache. This will draw the attention of the listeners to you, just long enough to cause them not to hear the opposing remarks clearly. On the other hand, if your opponent does the same, point it out and give the impression of being offended by their rudeness and lack of professionalism.
Take “offense” as a tool and means of coercion.
If you find that you cannot control the actions of the opposition, then take “offense” to what they are doing. “Politically correct” is the term which may be used as a means to control the opposition. If you cannot pass a law against their behavior, or impose some legal restriction, then complain that you are offended. The “offense” does not have to make sense. Opinion is a “right,” that the opposition will find difficult to counter. If they try, they will come out looking like they are trying to deny you your right to your own opinion. This will serve to make people favor your side, by disagreeing with the opposition. In the “right” atmosphere, claiming offense can be tantamount to imposing legal restrictions on the opposition. It is especially important to claim offense in support of someone of color, their sexual preferences, or if they are women, poor, or some other attribute which is useful. This will serve to make more “enemies” for your “enemy.”
Example: “It depends upon what the meaning of the word ‘is’ is (quoting Bill Clinton).
Use your language in such a manner as to never be caught by your own words. If you define the meaning of words in such manner that they will serve your purposes, then you can say or promise almost anything, and later be able to defend your statements. Remember, it is not what you say, but what you “meant to say” that you will later be able to defend. When the opposition brings up your own words, argue your “meaning” and “intention.” In this manner, you can take a lie and make it sound like you were really telling the truth. Those who are already on your side will support and defend you regardless, and those who are not sure can be fooled into at least not being against you.
Attack the opposition individually.
Find bad information about them. Everyone has something in their life that can be used against them. Even if the behavior or circumstance is not actually bad or wrong, it can still be misconstrued to appear that way. If you argue the point long and loud enough, many will come to believe the lie. This may hurt your opponent just enough for you to win the argument. At the very least, your opponent will be drawn into spending more time and possibly money defending themselves, and reduce their time and means of making solid arguments. This tactic will be useful in attacking a black person of the opposition; attack his character and avoid references regarding his race. The same will be true of Latinos, but in their case avoid references to language as well. Opponents who are homosexual can be attacked as traitors to their “real feelings.” White women can be attacked as just being white, and therefore one of the “rich” “oppressors.” Even if you yourself are white, speak as though you are black or Latino. The point is to convey the idea that you are “one of them” just by using your words effectively.
Use race, sex or anything at all.
If the opposition disagrees with the argument or point of view of someone on your side who is a person of color, claim racism. This will always work. Even if people do not believe that the opposition is being racist, then at least it will mean that the opponent has to spend time defending against the accusations. If you are able, find someone within your ranks that is of the race being referred to, and have them publically lie about the opposition’s racism. The same will work with gays and lesbians, use their fears to your benefit. Accuse the opposition as being homophobes as often as possible. This will make the homosexuals believe that you are on their side, while forcing the opposition to defend themselves against the accusations. This tactic is very useful for keeping the opposition busy defending, instead of possibly taking action which would have the possibility of winning over the hearts and minds of the voting public.
Claim to be in favor of immigration, while accusing the opposition of being racists who do not want people of color entering the United States.
This will serve to get the public focused on the racism aspect, while also distracting them from your agenda. Do not propose or offer any real and workable solutions to the immigration issue. It is necessary that the issue continue and gets worse. The worse the situation, the better for you to use it to further your agenda. It will be most important that Latinos believe that you are on their side. As long as they are angry with the Republicans and those on the Right, they will not notice that you are also not doing anything to really solve the issue. But, you will be perceived as doing everything you can.
Use only research and data that agrees with you.
Refer to surveys or general opinion of the public, whether they exist or not, but argue when the opposition does the same, and demand for them to prove their assertions. Using phrases like “the people,” “true Americans,” “studies show,” “common sense,” and many other the such, will give the impression that it is not just your opinion that you are arguing. Always claim that the majority of people feel like you do, but always argue that the opposing view is in the minority.
If someone who opposes you is a person of color, do not mention race. Attack their political leanings and character. If possible, while being careful, find a way to give the impression that you are a “friend” of the person’s race, while still attacking their character. If they are black or Latino, then they have been blinded by the opposition and/or “sold out” against their own race. Show how they are “house Negros.” If those who disagree with you are homosexuals, then claim that they are victims who have been coerced into saying things they don’t really agree with. With all other persons of the opposition, attack their character. Claim that they are on the other side because of some faults of judgment or such. Being careful not to be seen as violating the “politically correct” agenda, attack their sanity, question their sexuality, imply impropriety with minors, or anything else which could serve to demean and reduce the person to little effect.